A well-developed marketing strategy can get your business noticed by people who need pressure washing services. Online advertising and other modern marketing techniques allow you to grow your brand quickly without spending a lot of money.
In-person marketing can also be an effective way to attract new customers. Calling homeowners or local businesses to offer your services is a personalized and affordable form of marketing.
1. Roof Cleaning
When starting a pressure washing business, it is important to have all the necessary equipment and supplies. This includes a pressure washer, cleaning solutions, detergents and various brushes, scrapers and squeegees. You should also register your business with your local and state governments. This will help you avoid fines and other legal issues down the line. Additionally, you should consider purchasing liability insurance for your business. This will protect you in the event of property damage or injury caused by your pressure washing services.
Online marketing is an excellent way to promote your business and increase sales. It allows you to reach a large audience and is cost-effective. Make sure your website is optimized for search engines so potential customers can find you easily when searching for “pressure washing near me.”
Another way to market your pressure washing business is through social media. Create a Facebook page and post regular updates about your business. You can also add photos of your work to build trust and credibility with potential customers.
Using a soft wash roof cleaning service is more effective than using a pressure washer. When done incorrectly, a pressure washer can damage tiles, shingles and flashing. A soft wash is a low-pressure rinse with mild surfactants. Using a soft wash can reduce the risk of damaging the roof while removing dirt, mold and other debris.
In-person marketing is another great way to promote your pressure washing business. Attending trade shows and conventions related to your niche is a good place to start. You can even offer to give a talk at the event to spread the word about your services. In addition, you can hand out flyers that showcase your services and prices.
2. Deck Cleaning
If you have a deck, you will need to clean it regularly. A regular cleaning will prevent mildew and dirt buildup, which can make your deck look dirty. Using a garden hose with an outdoor cleaner nozzle will help you remove loose dirt. This will also allow you to use a stronger spray, which is necessary for stubborn stains.
Before you begin your cleaning, sweep the deck thoroughly. This will remove any loose debris, and it will prevent it from being ground into the wood surface as you wash. You may also want to consider using a cordless leaf blower. This will make the sweeping process much quicker and easier.
You can make a natural cleaning solution to use on your deck by combining dish soap and warm water. This will be safe for composite or natural wood and will remove mild stains. The best way to ensure that this cleaning solution works is to do a test patch first. Apply the cleaner to a small area and brush it with a stiff bristled broom, preferably one with a long handle. Then rinse off the deck with a hose and allow it to dry.
In case you have a more serious stain on your deck, you can try using a deck brightener or wood stripper. Be sure to wear rubber gloves when working with these chemicals. Many of them contain acids that can burn skin if it comes into contact with it. You will also need to cover any plants or grass under and around your deck with plastic before applying the stripper. Once you have applied the chemical, be sure to spray down any deck railings and balusters with clean water at low pressure to wash away any stripper or brightener overspray.
3. Patio Cleaning
You may think that the patio is an easy area to clean but it can be a tricky one to get right. It’s important that you start with a clear workspace and remove all furniture, pots, and other items that could be affected by the cleaning process. It’s also a good idea to have a broom on hand in order to sweep away any debris or dirt that has collected.
Once you have a clear work surface, it’s time to turn to your pressure washer. You should use a low setting for this job as high pressure can cause damage to some types of patios. Be sure to test your pressure washer in a small, inconspicuous area to ensure that it won’t damage the surface you are cleaning.
A quick and easy solution for removing mildew and organic stains from a concrete patio is white vinegar. You can add it to a soapy water solution or directly apply it to stained areas. It works quickly to lighten and lift these stains, but you will probably need to scrub the patio with a stiff brush afterwards.
Another way to remove stains from a concrete patio is to use an oxygen bleach product. This is available at most grocery stores and is quite effective for cleaning concrete. You can spray the solution onto a dirty concrete patio and allow it to sit for 20 minutes before scrubbing the surface with a nylon-bristled brush. You can then rinse the patio with a garden hose. If you are concerned about the amount of chemicals used in this method, you can substitute a cup of baking soda for the vinegar to lift the organic stains.
4. Driveway Cleaning
A driveway is often a person’s first impression of the home and can leave an impact on visitors. A dirty and stained driveway can make a home look unkempt. It is important to keep your driveway clean and free of oil spills, dirt, and grime. Pressure washing is one way to remove these stains from your driveway. Using a pressure washer can also help get rid of pesky moss and algae growth.
Before you start washing your driveway, it is a good idea to clear away any debris or trash that may be lying around. This will protect your property from damage by the cleaning solution or the pressure washing machine. It is a good idea to wear gloves and eye protection during this process.
Whether you are cleaning concrete or asphalt, it is a good idea to pre-treat the area with an organic cleaner before washing. This will help loosen any stains and make the cleaning process go much faster.
You can use an organic cleaner such as white vinegar or a mild dish detergent for concrete cleaning. For heavier rust stains, you can try muriatic acid. Mix 1/4 cup of muriatic acid with water and apply it to the stain. Let it sit for about 10 minutes, then scrub with a brush. Rinse and dry the area thoroughly afterward.
It is a good idea to invest in an insurance policy for your pressure washing business. This will protect you from any potential liabilities or losses that could occur as a result of your business. Purchasing an insurance policy will give you peace of mind and allow you to focus on growing your business.
5. Pool Cleaning
If you’re thinking of adding swimming pool cleaning to your services, invest in a high-end robotic cleaner like the Polaris VRXIQ+. It connects to your smart phone via a Wi-Fi connection and lets you remotely control it from anywhere, including setting customized cleaning schedules. It also features a 70-foot tangle-reducing cable and can reach hard-to-reach corners and steps.
You can also make a big impact with a small investment by adding a pool surface renovator to your toolbox. This attachment sprays a thick stream of chemicals that penetrates the surface, helping remove grime and algae, and helps improve water circulation. It’s not as thorough as regular skimming and brushing, but it’ll still cut down on your pool cleaning time significantly.
Another way to increase revenue is by implementing referral marketing into your business. This is when happy clients recommend your services to their friends and family. This can help you grow your client base without investing too much money.
To start with, ask your clients for recommendations and use social media to spread the word. Also, consider offering a referral discount to your customers. This could be a free service or a discount on your next pressure washing job.
To improve communication and organization in your company, consider upgrading to digital checklists and forms. These tools eliminate friction, automate information flow, enhance response time and allow you to track work in progress in real-time. They can include equipment damage reports, site/facility inspection forms, service agreement or contract renewals, incident or hazard reports and more. Some also feature GPS time tracking, eliminating buddy-punching and time theft. They’re easy to set up and can save you a lot of time and hassle in the long run.